For a guilty non-fiction fix, I'm an admitted fan of books in the currently fashionable genre of popular economics and social phenomena. Stuff like Freakonomics
by Levitt and Dubner, The Undercover Economist
by Harford, MoneyBall
and The Blind Side
by Lewis, and, of course, Malcolm Gladwell’s informative triumvirate, The Tipping Point, Blink
and Outliers
.
Having previously enjoyed The Tipping Point and Blink, I knew what to expect from Gladwell's most recent foray, Outliers
. His gimmick is pointed research into well-known or everyday subject matters to find hidden patterns and meaning that carry over to his larger thesis. In Outliers, he examines why some people, which he calls outliers, become highly successful in their field – people like Bill Gates, the Beatles, professional hockey players, Robert Oppenheimer and (gasp) the author himself. Gladwell contends that success is as much a product of the opportunities that present themselves to an individual as it is of the individual’s talents and efforts.
You may be thinking that doesn’t sound like a groundbreaking theory. Worse, if you read his critics, you’ll see that many contend that Gladwell’s methodologies are derivative and unscientific. Outliers also suffers from a bit of unevenness – as with The Tipping Point and Blink, Gladwell leads with his best stuff and by the end of the book he seems to be rehashing the same themes with inferior data and less interesting case studies (basically writing about himself for the book's final act). I would suggest ignoring all that and reading it anyway if you’re inclined to popular non-fiction at all.
The joy of Outliers is in the depth with which Gladwell explores his case studies, shedding light on the stories behind the stories we know. Did you know that the Beatles became the Beatles by taking advantage of the opportunity to play countless hours of music in front of live audiences in Hamburg’s red light district? Or that a disproportionate number of professional hockey players are born in January, February and March? Equally important as these factual discoveries are the analytical building blocks employed by Gladwell – ideas (not necessarily his own) like The Matthew Effect and the 10,000 Hour Rule, which resonate beyond the covers of Outliers. Outliers entertains, educates and, most importantly, makes one think about their own successes, under-utilized talents and what might have been.



