With the coming of 2011, it is inevitable (and healthy, I would argue) that we all reflect for a time on the year gone by. I began TLM in March with my very first blog post on The Letters of F. Scott Fitzgerald
and, with the help of Aaron and Greg, we proceeded to genarate another 50 posts (including this one) in the following 9 months. I have my personal favorites, of course: our Declaration of War on All Things Twilight is a poor (but honest) man's literary manifesto; Blood Meridian, or the Evening Redness in the West
, which continues both to haunt me and to climb the ranks of my top ten novels of all time (it's currently number seven); and Ulysses
, which represents a hard-won personal battle over the forces of literary intimidation and general laziness.
Based upon the comments that we received in 2010, there are a few promises that we are making to you in 2011:
1. Keep the post titles and tone light and playful--it seems clear that a playful sense of humor or at least a dry wit generates interest, drives readership, and creates loyalty. Relatedly, I vow not to use the first-person plural unless I am actually talking about "us" as a group;
2. Bring insight to bear and focus on unique aspects of each work that we review--there are literally thousands upon thousands of dry, uninteresting, and very opinionated book reviews out there (I'm looking at you, Amazon). But we strive to create discussion, which requires a novel approach, or at least an interesting topic.
3. Be more specific about how each work is of specific interest to men--we've never been nor will we ever be a He-Man Woman-Hater's Club (that's a Little Rascals reference for you youngsters out there), but the point here is to make reading relevant to the lives of our male readers (which we hope may also be of interest to our female readers); and
4. (Related to number three above) Incorporate more references to our favorite alcoholic beverages--we've received almost as much comment on our passing references to microbrews, scotches, and rums as we've received on the books themselves. And they seem to go hand in hand--a good book and a nice warm tumbler of single-malt scotch. It's always after five o'clock somewhere.
And now it's your turn. What else would you have us do? What do you love about your favorite book blogs? What do you hate? How can we improve the quality of our posts here at TLM? How can we generate/maintain more interest among our target demographic--men and the women that love them will push them to read again? Please do comment, and do so with brutal honesty, for we are committed to improvements in 2011.
Happy New Year to all!